Ruben Hernandez is an award-winning writer, editor, and media consultant. He is the founder/owner of FACIL Marketing agency based in Phoenix. He began his journalism career with New Times Weekly in Phoenix as a staff writer. He worked for a decade covering the Border and Mexico for Gannett Newspapers, as an assistant city editor/investigative reporter for the Naples Daily News (Scripps Howard) in south Florida, as a writer for the Phoenix Business Journal in Phoenix, and until February 2009, as editor of Latino Perspectives magazine in Phoenix. Ruben also has extensive experience in the marketing/PR field/broadcasting fields, having been a PR director or consultant for several social-service agencies; as well as an agency senior account executive and agency vice president for multicultural markets. His experience includes media production, and General and Hispanic Market PR. He has coordinated copy and content for press releases, PSAs, advertising, newsletters, video, TV, radio, and Website projects. Additional experience includes developing engaging content for social media and digital marketing strategies. Arts & Culture marketing is one of his favorite passions.